Glamour from the 20th Century

Recently finished Virginia Postrel’s The Power of Glamour, and finally understood what all the fuss has been about.

thepowerofglamour

Although people often equate them, glamour is not the same as beauty, sylishness, luxury, celebrity, or sex appeal….Glamour is, rather, a form of nonverbal rhetoric, which moves and persuades not through words but through images, concepts, and totems….By binding image and desire, glamour gives us pleasure, even as it heightens our yearning.  It leads us to feel that the life we dream of exists, and to desire it even more. (p. 6)

After reading the whole thing, I’ve concluded that America has entered the Century of Anti-Glamour.

Which doesn’t mean that we don’t appreciate it, or are not susceptible to it. Just look at this catalog of old posters going up for auction.  Here’s an example

panamflytoamerica

Tip from SF GateDon’t ask me how I found this, even I don’t believe the tortured route I took.

Update:  Did I say anti-glamour?  It didn’t take long to get a great example with this Yoga Pants Parade.

yogapantsparade
Once seen, this cannon be un-seen.

Update (23 Jan 17):  Glamour is back!  On steroids!  What woman wouldn’t want to look like Melania?

melania_trump_and_whatshisname

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s